Offbeat

Offbeat is a minimalist travel brand that celebrates curiosity and slow exploration. Through a pocket book, hand-drawn ink illustrations, and a live navigation app, it uncovers hidden corners of Kyoto for mindful, design-conscious travelers.

Designed as a companion rather than a guide. The app offers gentle navigation, soundscapes, and quiet prompts.
Encouraging wandering, discovery, and moments of pause along the way.

User journey takes you through the app to the soundscapes introducing more of a sensory experience.