Art Direction

This project explores how balance can shape the visual language of modern home design. Created for Casa Moderna, a new home improvement expo in Mexico City, the identity brings together macro imagery, considered typography, and subtle motion to reflect the relationship between creativity and function. The outcome is a calm, confident system designed to inspire while remaining grounded in real-world application.

Offbeat is a minimalist travel brand that celebrates curiosity and slow exploration. Through a pocket book, hand-drawn ink illustrations, and a live navigation app, it uncovers hidden corners of Kyoto for mindful, design-conscious travelers.

I create hand-painted illustrations using ink, embracing the fluidity, movement and unpredictability of the medium. I take on commissions and also have a small selection of prints available to purchase.

This rebrand explores how heritage can be reinterpreted through quiet storytelling and contemporary design. By embedding narrative into every detail. From British wool and craftsmanship to packaging and in-store experience, the brand is repositioned for a modern audience seeking artisanal quality, wild modernism, and understated luxury.

Peel & Play is a thoughtfully designed soap brand for children, combining gentle, natural ingredients with playful creativity. The products transform washing into an engaging experience that supports imagination, independence, and everyday joy.